Shandong Linyong First Regional Company in Zimbabwe Officially Opens for Business

Shandong Lingong's first regional company in Zimbabwe officially opened in the capital, Harare. This marks not only a celebration but also a crucial step for Shandong Lingong in deepening localized operations in emerging global markets, signaling its comprehensive transition from "product export" to "system integration" in Africa.

This grand opening is not an isolated event but a microcosm of Shandong Lingong's systematic global expansion. In recent years, Shandong Lingong has continuously enhanced its network across Asia, Africa, and Latin America, with its internationalization strategy consistently centered around two focal points: first, engaging closely with local markets through localized operations to swiftly address customer needs; second, exporting high-standard products, technologies, and management systems to support local industrial upgrading and talent development.

In the African market, where infrastructure construction and mining development are in high demand, the construction machinery industry is becoming increasingly competitive. Shandong Lingong has chosen to deepen its presence in Zimbabwe and surrounding regions through a "system-rooted" approach, demonstrating a more visionary market entry strategy—by achieving deep localization, building differentiated advantages, and transforming short-term market opportunities into long-term development foundations.

With the launch of Zimbabwe National District Company, Shandong Lingong is writing a new chapter of "deep cultivation" across the African continent with its solid industrial capabilities and responsible corporate ethos. This path points not only to mutual commercial success but also to a sustainable future of China's manufacturing and global development.